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  • Unit 7
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Unit 7: Meeting

Meeting Vocabulary and Phrases

  • Starting and ending:
    • "Calling the meeting to order"
    • "Let's commence the meeting"
    • "Are there any questions before we proceed?"
    • "Let's conclude this meeting"
    • "Thank you for your valuable contributions"
  • Managing time:
    • "Let's maintain our focus on the agenda"
    • "We need to finalize this discussion within X minutes"
    • "Can we postpone this topic for our next meeting?"
  • Facilitating discussion:
    • "Who would like to initiate the discussion?"
    • "Are there any other viewpoints we should consider?"
    • "Let's get X's perspective on this"
    • "Can we recap the main points we've covered?"
  • Making decisions:
    • "I suggest we proceed with X"
    • "What are the alternative options available?"
    • "Do we have a consensus on this matter?"
    • "Let's conduct a vote to determine the best course of action"
  • Actions and follow-up:
    • "X, can you take responsibility for this task?"
    • "Let's set a deadline for completing X by [date]"
    • "We need to monitor the progress of X regularly"

Discussing Meeting Agendas and Objectives

An effective meeting starts with a clear agenda and defined objectives. Here's how to discuss meeting agendas and objectives:

  1. Define the purpose of the meeting: What do we want to achieve with this meeting?
    • Examples: Brainstorming new ideas, reviewing project progress, making decisions on a specific issue, providing updates to stakeholders
  2. Create a clear and concise agenda:
    • What topics will be covered?
    • How much time will be allocated to each topic?
    • Ensure the agenda is relevant to the meeting's purpose and objectives.
  3. Share the agenda in advance: Allow participants to prepare and bring relevant information.
    • Distribute the agenda via email or project management tools.
    • Encourage participants to come prepared to discuss the agenda items.
  4. Stick to the agenda: Avoid tangents and keep the discussion on track.
    • The facilitator can politely redirect the conversation if needed.
  5. Summarize key points and decisions at the end of the meeting.

Effective Communication and Collaboration

Effective communication and collaboration are crucial for successful meetings. Here are some tips:

Negotiation Skills and Conflict Resolution Strategies

Meetings can sometimes involve negotiation and conflict resolution. Here are some tips for handling these situations:

Material aula

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Ícone Livro Business Start-Up 1 Student's Book


Unit 8: Reporting

Understanding the Purpose and Structure of Business Reports

Business reports serve various purposes within an organization. Here's a breakdown of their structure:

  • Purpose:
    • Inform: Provide data and analysis to support decision-making.
    • Persuade: Convince the reader to take a specific action or change their perspective.
    • Recommend: Suggest solutions or courses of action based on findings.
  • Basic Structure:
    1. Executive Summary: A concise overview of the report's main points, targeted towards busy readers.
    2. Introduction: Sets the context for the report and outlines the objectives.
    3. Methodology: Explains how data was collected and analyzed, ensuring transparency and credibility.
    4. Results: Presents the findings from data analysis in a clear and organized manner.
    5. Discussion: Interprets the results, highlighting trends, patterns, and key insights.
    6. Recommendations: Proposes actions based on findings, including implementation plans and strategies.
    7. Conclusion: Summarizes the report's key points and reiterates the main findings.

Gathering and Analyzing Data for Reporting

Effective reporting relies on accurate and reliable data. Here's how to gather and analyze data:

  1. Identify Data Sources:
    • Internal databases (sales figures, customer data, project metrics)
    • Market research reports
    • Surveys and questionnaires
    • Experiments and case studies
  2. Collect Data: Ensure data accuracy, completeness, and consistency through proper collection methods.
  3. Organize and Clean Data: Prepare data for analysis by identifying and correcting errors, inconsistencies, and missing values.
  4. Analyze Data: Use appropriate statistical and analytical methods to extract meaningful insights from the data.
    • Examples: Charts, graphs, tables, statistical tests

Presenting Findings and Recommendations Clearly

The clarity and conciseness of your presentation significantly impact the report's effectiveness. Here are some tips:

  • Use visuals effectively: Employ charts, graphs, and tables to represent data visually, making it easier to understand.
  • Write in a clear and concise style: Avoid jargon and complex language. Use active voice and focus on the key message.
  • Tailor the report to the audience: Consider their level of expertise and information needs when presenting findings and recommendations.
  • Proofread and edit carefully: Ensure the report is free of errors in grammar, spelling, and formatting.

Developing Skills in Written and Oral Reporting

Business professionals need to be proficient in both written and oral reporting. Here's how to develop these skills:

Material aula

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Ícone Livro Business Start-Up 1 Student's Book


Unit 9: Communication

Exploring Different Forms of Communication in Business Contexts

Business communication encompasses various methods used to exchange information within an organization and with external stakeholders. Here's an overview of common forms:

  • Written Communication:
    • Emails: Widely used for day-to-day communication, sharing information, and providing updates.
    • Memos: Internal documents for conveying information or proposing actions within a department or team.
    • Reports: Formal documents presenting data, analysis, findings, and recommendations.
    • Proposals: Documents outlining plans, solutions, or recommendations to persuade the reader to take a specific action.
    • Letters: Formal written communication for external audiences, such as clients, partners, or investors.
  • Verbal Communication:
    • Meetings: Group discussions for brainstorming ideas, making decisions, or solving problems.
    • Presentations: Formal delivery of information to an audience, often using visuals.
    • Telephone Calls: Direct communication for conversations, negotiations, or information exchange.
    • Video conferencing: Enabling real-time communication and collaboration with geographically dispersed teams.
    • One-on-one conversations: Individual discussions for feedback, performance reviews, or mentoring.

Developing Effective Verbal and Nonverbal Communication Skills

Effective communication goes beyond words. It includes both verbal and nonverbal cues. Here's how to develop these skills:

  • Verbal Communication:
    • Clarity and Conciseness: Express ideas clearly and directly, avoiding jargon and complex language.
    • Active Voice: Use active voice for a stronger and more confident tone.
    • Varying Vocabulary: Utilize a diverse range of words to avoid repetition and maintain audience engagement.
    • Effective Delivery: Speak clearly and at an appropriate pace, with proper enunciation and modulation.
  • Nonverbal Communication:
    • Body Language: Maintain good posture, make appropriate eye contact, and use gestures effectively to reinforce your message.
    • Facial Expressions: Smile appropriately, avoid frowning, and use facial expressions to convey emotions congruently with your words.
    • Tone of Voice: Speak with an appropriate tone that reflects the message's seriousness or informality.
    • Professional Attire: Dress appropriately for the business context and audience.

Practicing Active Listening and Asking Questions

Active listening and asking questions are crucial for effective communication. Here's how to improve these skills:

  • Active Listening:
    • Pay close attention to the speaker, both verbally and nonverbally.
    • Minimize distractions and avoid interrupting.
    • Summarize and paraphrase what you hear to demonstrate understanding.
    • Ask clarifying questions to ensure you understand the speaker's message.
  • Asking Questions:
    • Prepare thoughtful questions relevant to the conversation or topic.
    • Ask open-ended questions that encourage elaboration and discussion.
    • Avoid asking yes-or-no questions that limit the conversation.

Understanding Cultural Differences and Adapting Communication Styles

The global nature of business necessitates an understanding of cultural differences in communication. Here's how to adapt your communication style:

  • Research cultural norms: Learn about communication styles, greetings, and etiquette practices in different cultures.
  • Be mindful of nonverbal cues: Gestures, facial expressions, and personal space can have different meanings in different cultures.
  • Material aula

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    Ícone Livro Business Start-Up 1 Student's Book


  • Unit 10
  • Unit 11
  • Unit 12

Unit 10: Progress

Discussing Progress and Achievements in Business

Monitoring progress and celebrating achievements are essential for business success. Here's how to discuss progress effectively:

  • Highlighting accomplishments: Showcase completed tasks, achieved goals, and positive outcomes.
  • Quantifying results: Use data and metrics to demonstrate the impact of your work.
  • Attributing success: Recognize the contributions of team members and stakeholders.
  • Addressing challenges: Discuss any obstacles encountered and how they were overcome.
  • Maintaining a positive and professional tone: Focus on progress made while acknowledging areas for improvement.

Reporting on Project Milestones and Goals

Project milestones and goals serve as benchmarks for measuring progress. Here's how to effectively report on them:

  • Defining milestones and goals clearly: Ensure everyone involved understands the specific objectives and deadlines.
  • Tracking progress regularly: Monitor progress towards milestones and identify any potential delays.
  • Reporting on progress in a timely manner: Update stakeholders on progress regularly, highlighting achievements and addressing any challenges.
  • Adapting strategies as needed: Be prepared to adjust project plans based on progress reports and evolving circumstances.

Identifying Areas for Improvement and Strategies for Growth

Continuous improvement is vital for organizational growth. Here's how to identify areas for improvement and develop growth strategies:

  • Analyzing performance metrics: Identify areas where performance falls short of expectations.
  • Gathering feedback: Seek feedback from team members, customers, and other stakeholders.
  • Brainstorming solutions: Collaborate to identify solutions for improvement and develop growth strategies.
  • Setting SMART goals: Establish Specific, Measurable, Achievable, Relevant, and Time-bound goals to track progress.
  • Continuous monitoring and evaluation: Regularly monitor progress and assess the effectiveness of implemented strategies.

Analyzing Key Performance Indicators and Metrics

Key Performance Indicators (KPIs) and metrics are essential tools for measuring progress and success. Here's how to analyze them effectively:

  • Selecting relevant KPIs and metrics: Choose metrics that align with your goals and objectives.
  • Understanding what the data means: Interpret the data to identify trends, patterns, and areas for improvement.
  • Communicating insights effectively: Present findings in a clear and concise manner, highlighting key takeaways for stakeholders.
  • Using data to inform decision-making: Leverage data insights to make informed decisions regarding strategies and resource allocation.

Material aula

Baixe o livro das unidades:


Ícone Livro Business Start-Up 1 Student's Book



Unit 11: Plans

Developing Business Plans and Strategies

Business plans and strategies are crucial roadmaps for achieving organizational goals. Here's how to develop them effectively:

  • Conducting a situation analysis: Assess internal strengths and weaknesses, and external opportunities and threats (SWOT analysis).
  • Defining your mission and vision: Clearly articulate the organization's purpose and long-term aspirations.
  • Setting goals and objectives: Establish Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals to guide your strategy.
  • Developing competitive strategies: Identify strategies to gain a competitive advantage in the market.
  • Creating a financial plan: Outline projected revenue, expenses, and profitability to ensure financial viability.

Setting Goals and Objectives for the Future

Effective goal setting is essential for achieving success. Here's how to set goals and objectives for the future:

  • Aligning goals with the overall strategy: Ensure goals contribute to achieving the organization's mission and vision.
  • Setting SMART goals: Goals should be Specific, Measurable, Achievable, Relevant, and Time-bound.
  • Communicating goals effectively: Clearly communicate goals to all stakeholders to ensure alignment and buy-in.
  • Tracking progress and measuring results: Regularly monitor progress towards goals and assess the effectiveness of strategies.

Creating Action Plans and Timelines

Action plans and timelines translate strategies into concrete steps. Here's how to create them effectively:

  • Breaking down goals into smaller tasks: Decompose large goals into manageable and actionable steps.
  • Assigning tasks and responsibilities: Assign clear ownership for each task, ensuring accountability.
  • Establishing deadlines: Set realistic deadlines for completing each task to maintain momentum.
  • Identifying resources: Determine the resources needed to complete tasks, such as personnel, budget, and equipment.

Monitoring and Adjusting Plans Based on Market Conditions and Business Needs

Business environments can change rapidly. Here's how to monitor and adjust plans accordingly:

  • Tracking market trends: Regularly monitor industry trends, competitor activity, and customer needs.
  • Evaluating progress: Assess progress towards goals and identify any deviations from the plan.
  • Adapting plans as needed: Be prepared to adjust strategies, action plans, or timelines based on new information.
  • Communicating changes effectively: Clearly communicate any adjustments to stakeholders to maintain transparency.

Material aula

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Ícone Livro Business Start-Up 1 Student's Book


Unit 12: Sales

Understanding the Sales Process and Techniques

The sales process is a structured approach for converting leads into customers. Here's an overview of the common stages:

  • Prospecting: Identifying potential customers who might be interested in your product or service.
  • Qualification: Assessing a prospect's needs, budget, and decision-making authority to determine suitability.
  • Presentation: Effectively communicating the value proposition of your product or service to address the prospect's needs.
  • Objection Handling: Addressing concerns and overcoming objections raised by the prospect.
  • Closing the Sale: Guiding the prospect towards a purchase decision.
  • Follow-Up: Maintaining relationships with customers after the sale to ensure satisfaction and encourage repeat business.

Developing Persuasive Communication Skills for Sales

Effective communication is key to success in sales. Here's how to develop persuasive communication skills:

  • Active Listening: Pay close attention to the customer's needs and concerns.
  • Building Rapport: Establish trust and a positive relationship with the customer.
  • Benefit Selling: Focus on how your product or service benefits the customer and solves their problems.
  • Storytelling: Use compelling stories and anecdotes to connect with customers on an emotional level.
  • Clear and Concise Communication: Present information clearly and concisely, avoiding jargon and technical terms.
  • Confident Delivery: Speak with confidence and enthusiasm to inspire trust in your product or service.

Identifying Customer Needs and Providing Solutions

Understanding customer needs is crucial for successful sales. Here's how to identify customer needs and provide solutions:

  • Asking insightful questions: Uncover the customer's pain points, goals, and desired outcomes.
  • Active Listening: Pay close attention to the customer's responses to identify underlying needs.
  • Tailoring Your Pitch: Match your product or service features and benefits to the customer's specific needs.
  • Demonstrating Value: Clearly explain how your product or service can solve the customer's problems and improve their situation.

Building and Maintaining Customer Relationships

Building strong customer relationships is essential for long-term success in sales. Here's how to cultivate lasting connections:

  • Providing excellent customer service: Exceed customer expectations and build trust through prompt and helpful service.
  • Maintaining communication: Stay in touch with customers after the sale to ensure satisfaction and address any concerns.
  • Building trust: Be honest, transparent, and reliable in your interactions with customers.
  • Exceeding expectations: Go the extra mile to surprise and delight your customers, fostering loyalty.

Material aula

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Ícone Livro Business Start-Up 1 Student's Book


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